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Our Tokyo office delivered a remote lecture to Kamishio Elementary School, a public school in Nagaoka City, Niigata Pref., on December 15, 2022

Feb.8,2023

Sony Music Group (Japan) explores the potential of entertainment to provide educational support for children, who will shape the future.

On December 15, 2022, we delivered an online remote lecture from our Tokyo office to Takebe Elementary School, a public school located in Nagaoka City, Niigata Prefecture, where a total of nine fifth and sixth graders attended.

Through our remote lecture program, the students have the opportunity to learn how the music is produced, and are assigned to develop the idea for producing “Kokoro Harete, a song by Kana Adachi from Sony Music Artists. The small producers brainstorm on how to reach the target audience, taglines and costumes, and draw the plan on paper.

On the day of the remote lecture, the fifth and sixth graders presented their ideas to our staff engaged in marketing of packaged products such as CDs and DVDs, who then highlighted the good points and gave further advice.

Ideas presented by children for producing “Kokoro Harete” by Kana Adachi

Following the presentations by three groups on a variety of plans to produce the song, the students also introduced the attractions of Kamishio, their home, to our staff, who then asked some questions. The program turned out to be productive for both the students and our staff.

Comments from children


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