Our Activities
- With the Earth
PEANUTS collaborates with "Blue Santa" for the first time to hold beach clean-up event
Jul.25,2023
“Blue Santa", which has been implemented since 2016 by nonprofit organization UMISAKURA and the Nippon Foundation, and "PEANUTS", (managed in Japan by Sony Creative Products Inc., a licensing company,) collaborated to hold a trash pickup event at Katase Higashihama Beach on July 17, 2023, the "Day of the Sea".
More than 2,200 people participated in the event, and Snoopy took the stage as a special support guest, dressed in a Blue Santa Claus costume to match with the participants.
On the day of the event
More than 2,200 children and adults attended the event.
Snoopy also supported trash pickup on the beach.
Large banner featuring Peanuts Gang displayed on the stage
SNOOPY Loves NATURE
In the PEANUTS comics, the importance of caring for nature is often depicted, showing us that everything in nature cycles and works together. The PEANUTS' friends' enjoyment of the beauty of nature, learning about the earth, and simple cohabitation with it all make us a little more conscious of the need to care for the earth. This is an original Japanese proposal that expresses the compassion for nature and accompanies us in our daily lives.
| SNOOPY Loves NATURE |
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Ⓒ 2023 Peanuts Worldwide LLC
Comment from the staff
This time, we collaborated with “Blue Santa” as a measure to embody PEANUTS' "SNOOPY Loves NATURE" initiative. We saw many people with Snoopy goods at the event, and we are happy if this collaboration has triggered people to think about the problem of marine litter.
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Dec.21,2023
- With the Earth
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Feb.10,2023
- With the Earth
SME (Japan) sponsored a sustainability seminar “Save Coral!” by the Coral Study Group of Tamagawa Academy on January 20, 2023
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Dec.1,2022
- With the Earth
Our employees joined Chiyoda-ku Collective Cleanup Day on November 7, 2022
